Insights for better research in the Arab world
Guides, playbooks and product updates from the UsersArabia team.
Plan a research study in a minute with our free AI study planner
Describe what you want to learn and get a complete draft study: method, screener, questions and a discussion guide. Powered by Claude from Anthropic, and free on every plan.
How we keep research participants real, honest and paying attention
Fake accounts, professional respondents and AI-written answers are getting harder to spot. Here is every check we run, from ID verification with Didit to response quality scores and participant reputation.
Which UX research method should you use?
A decision guide to the main UX research methods: what each one answers, how long it takes, how many participants you need, and when to pick something else.
Moderated vs unmoderated research: how to choose
One gives you depth and the ability to ask why. The other gives you scale and speed for a fraction of the cost. A practical guide to picking the right one.
First click testing: what it tells you that analytics cannot
If the first click is right, most people finish the task. If it is wrong, most do not. Here is how to run a first click test and what to do with the heatmap.
When to use a five second test, and when not to
The fastest study in UX research, and the most commonly misused. What a five second test actually measures, how to write the follow-up questions, and where it misleads.
Card sorting vs tree testing: which one do you need?
They sound similar and solve opposite problems. One builds your information architecture, the other proves it works. Here is how to tell them apart and when to run each.
Running usability tests across the GCC
Field-tested guidance on running usability tests in Saudi Arabia, the UAE and the wider Gulf, from recruitment and scheduling to moderation and reporting.
Moderating interviews in Arabic and English
Language choice changes what participants tell you. How to run bilingual interviews across MENA without flattening the nuance you ran the study to find.
How incentives work on UsersArabia
What participants receive, how the reward and our 20% platform fee work, when payouts land, and how to pick an amount that actually recruits.
Recruiting hard-to-reach participants in MENA
Doctors, developers, high earners, niche B2B roles. A practical playbook for finding low-incidence participants across the Middle East and North Africa.
Lean UX in emerging markets
How small teams in MENA ship faster by running research in days rather than quarters, without pretending that speed and rigour are the same thing.
Screening questions that actually filter
Most screeners let the wrong people through. Here is how to write questions that select for genuine fit and resist participants who are guessing at the answers.